I co-founded Gámomo Creative Lab in 2007. We were recent grads making a name for ourselves, in the back of a hair salon, with a minimal set up at first. Exploring names for our design studio, we came across the Guam warrior name “Gámomo”, which means “he who loves a battle”. This was us, we loved a good challenge (the battle), and helping companies succeed.
Within 7 years we evolved from a graphic design studio to a motion/animation and VFX lab. Our work wasn’t static anymore, it had movement, it was alive. We found the need to reflect this change in our brand, to display art in motion in a static way.
I had the privilege of working on two brand refreshes with Gamomo. The first was when we removed the warrior mask from the logo. At that time, we kept the flame, as it continued to represent our “fire within”. For the second, I explored different ways in which this flame could be transformed to mimic movement, while keeping it clean, simple and geometrically aligned.
We really liked the results, and matched the icon with a soft-edged wordmark to complete our new face.